Brand recognition and awareness play a big role in building the credibility of a company. A strong brand sets the stage for growth, influence and profitability. So, it should come as no surprise that investing in branding is a must for any business.
However, branding isn’t just a line item in the marketing budget. When done properly, branding can pay dividends over the life of a business and more research is coming out supporting that argument.
Brad Puckey, Partner, CoreBrand Analytics, examines research showing the revenue gains of S&P 500 companies that invest in their branding.
